CHANNEL MARKETING / BRAND ALIGNMENT
Founded in 1992 and acquired by Luxottica in 1999, Arnette is an active lifestyle eyewear brand that appeals to young and “forever young“ consumers with an easy going style. Key traits of Arnette are the functional affordable quality designed for everyday use and the authentic love for some of the most popular freestyle action sports like Surf and Skate.
Scope of projects:
• Coordinate all aspects of quarterly POP executions including but not limited to: creative selection, POP production, POP distribution and final in store merchandising.
• Assist Regional Channel Sales Managers, their respective reps, as well as field marketing team with tools to activate and share brand/product stories at local, regional, national and international events/tradeshows
•Other projects included: national fixture distribution and repair, as well as one off projects specific to local brand activations rep/account marketing support.